What We Do 2018-02-15T17:02:40+00:00

What We Do

Massmedia builds highly targeted Search, Display, & Video Campaigns with measurable results and a constant focus on ROI with 100% transparency in campaign execution. Massmedia provides creative TV & Radio production & specializes in advanced media buying techniques. Celebrating 25+ years of our clients’ success.

STRATEGY

Our team helps you define and/or  implement a strategic plan that works for you and your budget.  We’ll ask the right questions, and collaboratively turn your long-term vision and short-term objectives into reality.

Staying within your existing budget, we’ll put our proven traditional and online media strategies to work for you. MASSmedia’s advanced media buying techniques combined with creative high quality TV Radio and Online initiatives are highly targeted with measurable results.

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  • Your Goals Translated into Action
  • Always on Target.  Always on Budget
  • Collaborative Client Relationships
  • Idea Development
  • Integrate individual campaigns into overall branding message goals
  • Customer data trend analysis

TRADITIONAL MEDIA

MASSmedia has placed over 50 million dollars of media on behalf of businesses and organizations of all sizes. Media buying is one of our core competencies. We’ve been placing media in local, regional, and national media markets for close to 30 years. That helps give us the bargaining leverage – which we use on your behalf – that only comes from long-standing relationships and well-earned respect.

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  • Full Market Broadcast Affiliate & Geo-targeted (Zoned) Cable Campaigns
  • Radio Campaigns (Also On-Air Personality Endorsements, Promotional Tie-ins)
  • Sports & Specific Programming Initiatives
  • Image/Branding & Direct Response Campaigns
  • Outdoor Billboards – Print & Digital
  • Specialized Items:  Animation, Events, Mailings

DIGITAL MEDIA

An online strategy and campaign is an integral component of every organization’s advertising and marketing efforts.

As a Google Adwords certified Partner, our online advertising efforts include search, display, remarketing, and video. We go far beyond basic keywords to efficiently and cost effectively deliver your message directly to self-qualified prospects via the Google Adwords platform reaching over 92% of all web users. Ask us about our Bridgewater State University case study which delivered a 1500%+ increase in qualified web visitors with a 0% (zero) increase in marketing budget and a dramatically lower cost per lead. (CPC & CPM).

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  • Regularly Scheduled & Quick Turnaround optimization
  • Expanded Search Text Ads with Full Extensions for Reduced CPC Costs
  • Content Sensitive Display Ads for Maximum Engagement
  • Topic, Interest, and Demographic Targeting
  • Properly Tag Your Website to Enable Expanded Prospect Targeting

PRODUCTION

It’s all about telling the story. Massmedia produces television commercials, web/pre-roll video content, and corporate videos in a compelling and creative way that builds a brand and increases sales.  We do it on time and on budget.

MASSmedia’s in-house broadcast quality audio studio has produced commercials for Chippewa Boots, US Airways, Santa’s Village, Davis Farmland, Worcester State University,  Roxbury Community College, Mount Wachusett Community College, and more.

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    • Award-Winning video/audio production
    • Creative Scripted & Testimonial-style
    • Re-edit / Re-format New or Existing Video Assets for Online Usage
    • In-House Studio for Radio Production
    • Access to Major Market On-Camera and Voiceover Talent

SOCIAL MEDIA

Three-quarters of online US adults use social media—with millennials and younger people, that number is dramatically higher.

Twitter, Facebook, Pinterest, Instagram, and LinkedIn are all platforms businesses can use to directly engage with their audiences.  Massmedia will help you utilize social media effectively using cross platform content, including video assets from existing or newly created TV and/or web-based content.

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  • Develop content calendars and advertisements
  • Tailor demographics to maximize ROI
  • Create social media strategy in line with overall marketing goals
  • Monitor and optimize ad placements
  • Conversion tracking

WEB PRESENCE

Your web presence is the face of your business.

Beyond having a professional and visually attractive website, your organization needs to ensure the User’s Experience is easy, fast, and satisfying .  Massmedia specializes in web design and development, content strategy, design, beta testing, and maintenance–all with a goal of increasing your search engine optimization (SEO) and thereby increasing your ROI.

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  • ROI & Analytics
  • SEO & SEM
  • User Experience/User Interface (UX/UI) focused design & development
  • Real-world content management processes