The Client:A public two-year institution serving 29 cities and towns in North Central Massachusetts, with a 269 acre main campus located in Gardner, MA, and satellite sites in Devens, Fitchburg, and Leominster.
The Challenge:Rework MWCC's radio creative, purchase "core" radio stations, and utilize the MWCC radio purchase to leverage additional added value.
The Results:MWCC's radio commercials were refocused by adding a thematic image and providing a sense of forward movement. The radio buy was purchased in a way that maximized effectiveness, with negotiated added value components including online streaming commercials, a ten minute on-air interview, an on-air giveaway of an MWCC non-credit course, and online banner placement on radio station websites.
MWCC - Karen Palma MWCC - Patrick / Michelle MWCC - Patrick / Chris MWCC - Liz / Michelle MWCC - James / Patrick To see our new video production for Mt. Wachusett Community College, click here.