Case Studies

Small and medium size businesses face unique challenges.  They want professional marketing at low cost, focused on practical results rather than cutting-edge creative.  To get those increased sales, media buys need to be tailored to the specific needs of your business and require a personal touch.  But their budgets are generally too small to interest big agencies.  Massmedia specializes in small and medium size businesses.

Non-profits run the range of industries and target audiences, but they share a set of specific challenges.  Chief among these challenges is that their marketing is frequently determined and maintained by volunteers with varying levels of experience.  Massmedia’s expertise in efficiently allocating small budgets, providing high-level product, and helping create workflows that volunteers can understand and maintain easily is crucial.

Start-up businesses are blank slates, that require creating a brand out of nothing.  The key is to spend the time to talk with the owner and discover the core of the new business, then create a brand idea that encapsulates what the owner is trying to achieve.  Massmedia creates a brand that will capture and keep attention.

Educational institutions have a dual challenge—to appeal to two very divergent target audiences, young adults and their parents, while staying within the boundaries of their overall branding and keeping that branding strong.  Massmedia understands educational advertising--our first client was CT Schools of Broadcasting, and over twenty years later, we still handle their advertising.

Political marketing—either for specific candidates, grassroots organizations, or municipalities—must accomplish two overriding goals.  First, grab the attention of a largely indifferent public, and second, simplify complex issues and make them meaningful to the public during that instant of attention.  All of which must be accomplished in an environment largely in flux between traditional methods of communication and interactive social media, generally in short timeframes.  With two principals involved in politics, Massmedia has a depth of knowledge of politics that lets us get things done quickly and effectively.