Strategy
Staying within your existing budget, we’ll put our proven traditional and online media strategies to work for you. MASSmedia’s advanced media buying techniques combined with creative high quality TV Radio and Online initiatives are highly targeted with measurable results. Your goals. Our solutions. Together we’ll help you implement your long-term vision and immediate marketing objectives.
Media Buying
MASSmedia has placed over 40 million dollars of media on behalf of businesses and organizations of all sizes. Media buying is one of our core competencies. We’ve been placing media in local, regional, and national markets for more than 20 years. That helps give us the bargaining leverage that only comes from long-standing relationships and well-earned respect.
Online
Our online advertising efforts include search, display, remarketing, and video. We go far beyond keyword and topic to efficiently and cost effectively deliver your message directly to self-qualified prospects via the Google Adwords platform reaching over 92% of all web users. Ask us about our Bridgewater State University case study which delivered a 1500%+ increase in qualified web visitors with a 0% (zero) increase in marketing budget and a dramatically lower cost per lead. (CPC & CPM).
Production
It’s all about telling the story. We produce television commercials and corporate videos in a compelling and creative way that builds a brand and increases sales. And we do it on time and on budget. For radio, MASSmedia’s in-house broadcast quality audio production studio has produced commercials for US Airways, Chippewa Boots, Connecticut School of Broadcasting, Mount Wachusett Community College, and more.